
SEO copywriting is an extremely relevant activity for those who own an e-commerce, a website or a blog. It is a technique used to write online texts and respond to user requests. Writing from an SEO perspective (Search Engine Optimization) means optimizing the content to obtain visibility, and to be among the first positions in the Google SERP (search results page).
SEO-optimized contents are effective and useful to the user, they try to answer queries in the most exhaustive way possible and helps to reach any customers or readers.
Texts were written from an SEO perspective to target certain keywords so that all users who type those keywords into the search engine can reach the content. The more the contents generate traffic, the more their authority increases, consequently improving the position on Google SERP. Also, people could hold onto that text and maybe share it on their social profiles or blogs.
However, the texts must comply with some guidelines to ensure that Google understands the information and can value the content, compared to other competitors using the same keywords. And this is where the figure of the SEO copywriter comes into play, who can effectively meet these objectives through his skills and tools.
Let's see together what the Seo Copywriter specifically deals with.
Who is the SEO Copywriter?
The SEO copywriter is someone who knows how to write for the web and create content for users and search engines: he creates texts that are pleasant and valuable for readers, but also effective in terms of positioning in the Google SERP. This profession requires several skills: a good command of writing, language, exposure and of course in-depth knowledge of how search engines work.
Unlike the copywriter, who deals with writing announcements in the advertising field, the SEO copywriter was born with the appearance of the internet and his work is based on writing content from an SEO perspective.
SEO writing and the figure of the SEO copywriter are essential to give the right visibility to a text or any type of content. The web is full of articles and content and it is not easy to be able to emerge. A professional certainly knows how to improve the image and quality of content, above all respecting the characteristics required by search engines.
Another important aspect of the figure of the SEO copywriter is being able to anticipate the requests and trends of the public to identify the keywords to be positioned within the text. The more information that can be identified, the easier it will be to conquer that specific audience.
But how, then, does this figure manage to produce content that satisfies user requests and at the same time positions itself on the first pages of search engines? Let's see it together in the following part of the article.
How do you create SEO-optimized content?
The first thing a copywriter does when writing is to ask himself what is the goal he must achieve through specific content. Once the goal has been defined, move on to defining the audience to which the message will be addressed, i.e. the target audience. This will be essential - as we have already seen - to identify the most appropriate keywords.
The SEO copywriter uses a tool, the editorial plan, to plan the publication of content on various channels: social media, blogs or websites. To have a successful page it is essential to follow a strategy in sharing content, so do not publish completely different posts without logic.
Many people think that once content is published, it is immediately visible on the first page of Google, that it is read and shared and that users interact with it. But it's not that simple.
Even behind writing a blog, which may seem seemingly simple, there are strategies and rules to follow to ensure that that product obtains good results. The editorial plan allows you to have all the various channels under control, integrate them and verify the achievement of the set objectives.
In SEO copywriting, the editorial plan has a fundamental value: to be in the top positions of Google SERP or other search engines with the keywords associated with our content, it is necessary to generate traffic and interaction.
This would be impossible if there were no gods related to the main keywords in our content. The editorial plan is important precisely because content that is not constructed correctly will never get the desired traffic, as the number of keywords for which the business could position itself will always be too limited.
Fundamentals of SEO writing
Once the target audience has been analysed, the target has been identified and an editorial plan has been developed for the publication of the content, the next step is related to keyword research.
The latter are chosen based on the keywords for which we would like to position ourselves in the Google SERP. Questions we might ask ourselves during keyword research could be as follows:
What is the subject of my content?
What would people type when googling this topic?
With which keywords will users find my content? Do they usually use them?
It will be the task of the SEO copy to answer these questions and search for the most appropriate keywords to insert within the content. Keyword research is done through special tools, for example: Google Suggest, SemRush, SEOZoom or Copymetrics.
An SEO copywriter knows that to get good results it is not necessary to repeat keywords too many times. In this case, keyword stuffing would occur, the overload of content with the same keywords, which is equally appreciated by the search engine. Google does not reward this type of technique, on the contrary, it could make those who use it fall to the bottom of the SERP page.
Subsequently, when writing the text, the copywriter must respect certain criteria: the content's originality, curiosity and novelty are essential for generating traffic and enticing users to read the text.
Why is SEO copywriting useful?
In conclusion, as we have seen, the benefits of good SEO copywriting are numerous.
Today the contents that are found online are infinite. Users are continuously exposed to information of all kinds and it takes less and less time to make their choices online. The copywriter's job is to make the product known and convince the public to select it from all its competitors.
Writing through SEO optimization techniques will be convenient to be able to obtain more visibility on the search engine pages and above all to encourage visitors to take an action: buy a product, subscribe to the newsletter or any other need.
We can briefly summarize some advantages deriving from content written in SEO:
Opportunity to position yourself in search engines with your business
Grow your position up to the first pages of Google search results
Being able to eliminate competitors and become the leader of your own reference business
SEO writing is a delicate activity that requires time and specific skills. Contacting an SEO copywriting consultant is a winning choice for an online reality that can guarantee important results for your business.
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