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Writer's pictureeleina marano

Why rely on the Copywriter to create the brand image on the web and on social media

Updated: Feb 23, 2023



When it comes to promoting a brand on the website, on social media and in advertising it is necessary to choose the right words.

The words must be able to capture the attention, involve the reader and keep him glued to the message.

For this, we need a copywriter who knows the art of assembling words and images in the best possible way with persuasive writing.

Writing texts for a website or blog is a job to be entrusted to a professional. To a web writer. To a person able to create texts aimed at a specific audience.

We all know how to speak and write correctly, but the difference is that the professional knows what users like. And he knows how to make himself loved by Google.


The copywriter between content and images


Some dictionaries identify the "copywriter" with the advertising editor, a definition that is only half correct since in this case the text produced by the copywriter alone has no commercial value and is therefore not autonomous.

It becomes so when it joins an image. The image serves to capture attention (the emotion) and the content to give information.

The copywriter edits the content and chooses the most appropriate images to accompany it.

But there is a way and a way to convey a message and only a good copywriter knows how to use words effectively and convincingly.


Reasons to choose a professional copywriter


There are three reasons why you should choose a professional copywriter:

  1. Customers understand when a website is curated by a web copywriter. It is therefore a question of transmitting professionalism.

  2. A good web writer understands your needs and works accordingly. Trust those who know how to write for the right people.

  3. The content will reach customers in the right way thanks to the study of the target, according to inbound marketing techniques.


The benefits of copywriting for business


Today the economy is based not only on trade but above all on relationships.

With the customer it is necessary to establish a constant relationship, and to do this you need commitment: you need to listen to him and offer him targeted solutions at the time of need.

It is then necessary to define it to speak its language.

Only in this way will you be able to convey your company's value. And you will gain credibility and trust.

Hence the importance of professional communication ranges from the advertising message to the company blog, from the newsletter to the post on social media.


What is the activity of the copywriter?


A copywriter knows that his work requires continuous updating, comparison, and study of the commercial realities of what he is a part of.

The copywriter knows how important it is in the first place to discard the wrong solutions, those that don't work in terms of perception, and those that don't excite.

A good copywriter must be able to verify, in short, the presence or absence of some technical characteristics of the message:

  • The message must be congruent with the product and with the image to be conveyed.

  • The message must be understandable, concerning the cultural level of the target.

  • The message must be captivating and persuasive

  • The message must involve the recipient in emotional, aesthetic, and useful terms.


The copywriter must therefore have that literary sensitivity which makes him capable of mimicking different styles, he must be able to find words that integrate perfectly with the images, and he must be able to express complex concepts in a simple, correct, effective and innovative way.

But how to understand if words and image work in synergy?

Just do a very simple check: remove the title from the image and then the image from the title.

It usually happens that the words alone are not very credible and the image rather cold. But together they work.

This happens because the image contextualizes the title by referring to a possible reality, while the title helps to read the image correctly.

This and other techniques are the basis of the professionalism of a good copywriter.


What can I do for you?


I take care of the texts for your website and write articles (one or two a week) for your business blog.

When I write, I focus on the quality of content and images, taking care of Google and therefore of Seo-Copywriting.

Don't waste time and contact me, I can help your business get noticed on the web to achieve your goals.

Together we will establish a plan and an editorial calendar for the company blog or your e-commerce blog.

I remind you that only with a constant publication over time can you enhance your business by placing it on the first page of Google.

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